The Marketing Environment!!

Market environment is simply referred as those forces that affects an organisation both internally and externally.
Market environment may either be macro or micro environmental forces respectively.
Micro environmental forces affects or influences an organisation or company directly. This includes suppliers of an organisation, its customers or consumers, and other local stakeholders.

The firm can easily manipulate or control these forces or in order words, exercise some degree of influence on these forces. Micro is accomplished through the manipulation of the variables over which a company has control in such a way as to optimise its objectives. These variables are what we call marketing mix which are in other words known as the p's of marketing namely product, price, place or distribution, promotion and people.

On the other hand, macro marketing forces are those forces that affects an organisation externally. This means, they are forces that are not under the direct control of the organisation and that the organisation cannot control.
These forces can not be manipulated by the organisation but rather are liable to changes and so, the organisation has to be flexible to adapt to those changes.
This includes huge competition, the law, politics, economy, culture and technology.

Marketing Environment and how it affects a company

The Company in question is a company by name Marimekko.
Marimekko Corporation is a leading Finnish textile and clothing design company that was established in 1951. The company designs, manufactures and markets high-quality clothing, interior decoration textiles, bags and other accessories under the Marimekko brand, both in Finland and abroad.
How environment forces affects Marimekko Corporations are as follows:

Marimekko has a dual strategy, which is to create top design, but the designs must also be financially profitable. With this strategy, they are able to manipulate their products in various designs and thus, attract more customers. This plays a role at the micro level since it directly affects the consumers, through the various designs.

They may also change the prices of their products. This might either be in increase or decrease depending on how the business is flourishing.

Developing and expanding distribution channels that support the brand’s image and making sure the goods are easily accessible to its customers is one of the strategies of Marimekko as far as distribution of its products is concerned.

Marimekko equally does a wide range of promotion as far as the sale of its products is concerned. They either advertise their products via various media, and also do sales promotion through sale promotional schemes such as free gifts and samples to its customers.
People basically has to do with customer service and Marimekko does provide good customer service. It also cares about the well being of its employees too by meeting to their needs as well as their aspirations so long as those needs are within its scope.

On the other hand, Marimekko is also affected by macro forces which includes the state. They have to respect the state laws and there by carry out business which is law abiding. It does respects the sate laws and works according to its rules, such as registering its corporation according to state rule and following all necessary formalities required by the state.
Marimekko pays taxes to the state as the law demands.
Respecting the individuality of different cultures and people as well as bearing the social, financial and cultural responsibilities of the company is also one of its core value and responsibilities.
Marimekko’s ready-to-wear collections offer high-quality, functional clothing for different age groups and occasions, including business, leisure and evening wear. In addition to new seasonal products, the clothing line includes classics and other basic products that are always available.
Marimekko develops its clothing collections in tune with the spirit of the day. To bolster its brand and seek new target groups, the company maintains a diverse design portfolio and renews it designs regularly. This designs differ in seasons.
As regards technology, Marimekko works in line with technology in that purchases could also be done on line and not necessarily physical purchase.
Some of its products are displayed on line for viewers or potential customers.
Cotton and linen fabrics that are printed at Marimekko’s own textile printing factory are the main interior decoration products. They are in line with other textile industries since they don't rely on others for their production.
Marimekko provides adequate products to its consumers at reasonable prices, and at the best quality so far. This makes it possible for them to be in line with competition and be able to face and withstand competitors.