Marketing in my point of view!

Earlier on, I thought marketing meant buying and selling.
Although in a way it is linked to buying and selling, after my study of the subject and what it actually meant, i came to realize it didn't only involve buying and selling but included production, pricing, promoting, distribution and advertising goods and services.
It also involves anticipating consumer needs and wants in the near future, and carrying out marketing research as to how these needs and wants can be delivered to the said consumers and at what precise time.
Marketing is important in my life in the sense that, a good portion of my daily activity is centered around it.

Marketing helps in the production of goods and services and its distribution. This is effective when producers produce goods or services, and in order to get the said goods or services to the final consumers, whole sellers step in as well as retailers. In a nut shell, the channels of distribution come in and play their role.

Marketing helps to create awareness.
Creating awareness in the sense that, it helps me to know of the existence of a company and its products. This through divers means like the advertising media, which includes TV, radio, news papers, magazines, bill boards, the Internet etc.

By creating awareness, it leads to purchases. If I am not aware of a company nor its products, all my needs and at times wants will not be meet since I will not know where to turn to. It provides information on how to go about the usage of a product, its pros and its cons. In a nut shell, marketing helps to inform people.

Marketing affects our lives in that it helps people to gain employment. This is done in the sense that, whether you work in a company as an employee or are self employed, that is marketing. Working as an employee, you offer your services to your employer for remuneration. On the other hand, being self employed, you offer services to the general public in return for an income. This is marketing.

Marketing helps to build up the economy of a country. This is carried out when firms or companies employ people. The said employees pay taxes to the state, as well as the companies involved. In the long run, every employment is centered around marketing. Taxes helps the state to run its affairs.

Marketing then, and Now.
In the olden days, one could only shop by visiting shops. But today, with the help and advent of
modern technology, marketing is no longer what it used to be. Marketing has changed from what it used to be because of the high demands producers face nowadays. Peoples needs and wants turn to increase by the day. These said needs and wants have to be meet to in one way or the other, hence, change in marketing.
This has both positive and negative effects in the marketing sector.

With info tech, its easy nowadays to shop. All one needs to do is to visit the web sides, order on line, and have your products delivered at your door step.
This is advantageous in that, one does not need to travel far and wide to get these products. Just place your orders, stay home and wait for your products.
With the aid of credit sales and hire purchase, consumers can lay hands on goods, and latter pay for them either in instalments or in bulk, depending how how viable and credit worthy they are.

It is disadvantageous in that, ordering on line turns to be more expensive than physical purchase.
At times, consumers are deceived. This is possible when a consumer sees a product on line, admired it and placed the order, but after delivery, they might be disappointed because what was on line is not exactly what has been delivered. Either the quality is not that good as it seamed on line or the the product is partly damaged.
With on line purchase, mostly at times, payment is done with the aid of a credit card. Now, with Internet hackers, it is at times risky to provide info especially information on your credit card since it might fall in the hands of hackers.