- Selling direct, such as via mail order, Internet and telephone sales
- Agent, who typically sells direct on behalf of the producer
- Distributor (also called wholesaler), who sells to retailers
- Retailer (also called dealer or reseller), who sells to end customers
- Advertisement typically used for consumption goods.
As regards Mary Kay products and the channels available for its distribution, I think mail order and internet and phone sales are quite common.
Mary Kay also has a good number of representatives in other countries who act as retailers or middle men in the distribution of Mary Kay products.
Mary Kay also carried out direct selling to its consumers without necessarily needing to pass through retailers to deliver the goods to its consumers. The direct sales allows you to connect with customers one-on-one, in groups, through on line sales, catalogue sales or by phone. People in the direct selling industry are often known as independent consultants, distributors or representatives all carried out by Mary Kay representatives.
I think the marketing channels of Mary Kay product is like I made mansion of because the web side says so.
Not only does the web side say it, I am familiar with few of its representatives.
Mary Kay uses e commerce and direct marketing to aid in the distribution of its products.
E commerce is simply practised by Mary Kay by simply visiting the web side and its catalogue, choosing what ever commodity the said customer is interested in, placing an order on line, indicated the name of the product, its price and required quantity. The Consumer also has to include his or her mailing address for delivery purposes, then finally, payment made using a credit card. Consumers can always return goods in case they are not satisfied with the delivered goods.
On the other hand, Mary Kay uses direct sales via The Direct Selling Association (DSA) . This is a highly regarded U.S. national trade association of firms that manufacture and distribute goods and services sold directly to consumers through an independent sales force. Mary Kay Inc. has been a member of the DSA since 1970, and Mary Kay executives have a history of involvement with the organization.
By physical distribution, we mean activities involved in the efficient movement of finished goods from the end of the production operation to the consumer.
Physical distribution takes place within numerous wholesaling and retailing distribution channels, and includes such important decision areas as customer service, inventory control, materials handling, protective packaging, order procession, transportation, warehouse site selection, and warehousing.
Mary Kay physical distribution comes into being when a customer places and order, then measures such as how the products will be packaged for delivery are looked into, transportation if the customer is not near by and finally how payment will be effectuated.
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