Product adoption and promotional mix

Product adoption process
This is the sequence of stages that individuals and firms go through in the process of accepting new products. The stages vary greatly in usage, but tend to include :
(1) becoming aware of the new product
(2) seeking information about it,
(3) developing favourable attitudes toward it,
(4) trying it out in some direct or indirect way,
(5) finding satisfaction in the trial, and
(6) adopting the product into a standing usage or repurchase pattern.

Explaining how I got to know of the existence of Mary Kay product, I will say here that I have a relative who used to be a retailer of Mary Kay products.
I got to know of Mary Kay products from her, and did try a couple of its products and saw for my self how effective they were, and are still.
After my knowledge of the existence of Mary Kay product, I tried to go on line and get info about its products.
On line, I saw quite some interesting information about the products, tips on how to use the products, make up tips etc which actually fascinated me coupled too with my previous use of some of Mary Key products. The package of Mary Kay products too did provide me with helpful information on how to use the product.
With time, I actually developed positive attitude towards Mary Kay lip gauze, lip liners, eye liner, foundation, mascara, powder, and most important, the enriched moisturiser 1 which is actually the main Mary Kay product I use.
I tried the products directly and the results were quite good and are still good. I found satisfaction in my trial and today, I can say I practice a repeat and regular purchase of Mary Kay products.

Adopter categories classification of consumers according to their readiness to purchase a product. There are five adopter categories: innovators, early adopters, early majority, late majority, and laggards.
The innovators are the first users of a product, representing 2.5% of the target market. Innovators are considered to be venturesome people willing to take risks. Early adopters, who enjoy leadership, prestige, and who tend to be opinion leaders, represent 13.5% of the target market. The first part of the mass market to purchase is the early majority. Although rarely leaders, these consumers usually adopt new ideas before the average person and they represent 34% of the target market. The late majority also represents 34% of the target market. This group of people is usually sceptical of change and will adopt an innovation only after a majority has tried it. The laggards represent 16% of the target market and are the last to purchase. They are usually price conscious, suspicious of change, tradition bound, and conservative by nature.
According to my knowledge of the above, I will say I belong to the late majority.
This is because; I am usually sceptical about the effectiveness of products especially if it has to do with the skin. I only get convinced mostly at times by friends or relatives who have used the said product before and also from my own findings.

Regarding the promotional mix of Mary Kay products, the company uses various means to make its products known world wide and promote its sales.
This includes: advertising via media such as Print ads, radio, television, direct mail, brochures and catalogues, Web pages, and emails.
Personal selling via sales representatives, sales meetings, sales training, samples, and telemarketing
sales promotion via its promotional schemes which includes, Coupons, sweepstakes, contests, product samples, rebates, and exhibitions.
Public Relations via newspaper and magazine articles, reports, TV and radio presentations, speeches, and seminars.